In Dubai’s digital marketing scene, ranking high in search results is crucial for any SEO company in Dubai. Did you know that the first organic search result gets almost 20 times more clicks than the top paid ad? Being at the top of the search results is crucial for getting noticed and driving traffic. In fact, if you land the top spot on Google’s first page, you could capture nearly 40% of all clicks, with the top three positions getting most of the attention. And here’s something to think about: almost no one clicks on the second page of Google results. As a top SEO company in Dubai, we know how important it is for your business to be seen by the right people. That’s why we’ve gathered five simple SEO ranking tips to help you reach that top spot.
Let’s take a look at how you can improve your online visibility with advice from the best SEO agency in Dubai.
5 Recommended SEO Ranking Tips from the best SEO company in Dubai
1. Use long-tail keywords
Long-tail keywords refer to longer, more targeted phrases that users enter when they’re searching for something very specific online. Instead of just typing “digital marketing Dubai,” someone might search for “best digital marketing agency in Dubai” or “affordable digital marketing services in Dubai.” These long-tail keywords are important because they usually have less competition, making it easier for your business to rank higher in search results.
Why Use Long-Tail Keywords?
If you’re a “digital marketing company in Dubai,” you probably want to rank high for popular keywords like “digital marketing Dubai” or “SEO expert Dubai.” However, these keywords are very competitive because lots of businesses are trying to rank for them. While they have a high search volume, getting to the top of the results can be tough.
On the other hand, long-tail keywords like “best digital marketing agency in Dubai” or “digital marketing business in Dubai” may have comparatively lower search volumes, but they come with significant benefits. These keywords are more specific, which means they target users who are closer to making a decision. Plus, because fewer businesses are trying to rank for these phrases, you have a better chance of appearing at the top of the search results.
The Bonus of Long-Tail Question Keywords
Another benefit of long-tail keywords is that they can help your content appear in Google’s “People Also Ask(PAA)” section. This section often appears above the top organic search results and includes questions related to the user’s search. For instance, if you use a keyword like “digital marketing business in Dubai” in your content, you might find your answer featured in the PAA section. That too when someone searches for a high-search volume keyword like “digital marketing Dubai”. This can drive more traffic to your website, increasing your visibility and boosting your domain authority.
Imagine someone searching for “how to start a digital marketing business in Dubai.” If your content appears in the PAA section, it’s likely to catch their attention, bringing them to your site and possibly converting them into a customer.
Long-Tail Keywords and Voice Search
Long-tail keywords also work well with voice search queries. When people use voice search, they tend to ask more specific questions. For example, instead of typing “digital marketing Dubai,” someone might say, “What’s the best digital marketing agency in Dubai?” This is where long-tail keywords are really useful because they match how people naturally ask questions when using voice search.
With 56% of smartphone users relying on voice search to find information about brands and businesses, optimizing for these types of searches is crucial. By including long-tail keywords in your content, especially in question formats like “who,” “what,” “when,” “where,” and “how,” you can better capture this traffic. For instance, if you use a question like “How can I find an affordable digital marketing service in Dubai?” as a subheading on any one of the blogs and then provide a clear answer, it can boost your chances of appearing in voice search results.
2. Focus on local SEO
One of the result-driven SEO ranking tips for Dubai-based businesses is to use local SEO. If you run a digital marketing business or an SEO agency in Dubai, your primary goal is to attract clients within the Dubai area. To reach these local customers, you need to focus on local SEO. Being the top SEO company in Dubai, we have helped our various clients find their customers by using local SEO.
What is Local SEO?
Local SEO involves enhancing your online presence to draw more business from searches specific to your local area. It involves using location-based keywords that include a city, region, or area to help people find your business when they’re searching for services nearby. For example, if someone is looking for a “digital marketing agency in Dubai,” they’re likely trying to find a service provider close to them.
Why is Local SEO Important?
Google understands that when people search for certain services, they often want results from their nearby area. That’s why Google’s local search algorithm considers your location, even if the search doesn’t explicitly mention a city or “near me.” For instance, if you’re in Dubai and search for “SEO services,” Google will likely show you results for companies in Dubai because it knows you’re looking for something local.
Examples of Local Keywords:
A digital marketing or SEO agency in Dubai might use local keywords like:
- “SEO services in Dubai”
- “Digital marketing agency Dubai”
- “Best SEO company in Dubai”
- “Local SEO experts Dubai”
- “Digital marketing experts near me”
- “Digital marketing agency near me”
These keywords help attract customers who are specifically searching for services in the Dubai area, increasing the chances of your business being discovered.
Voice Search and Local SEO
Did you know that one in five people regularly use voice search? Many of these searches are local in nature, meaning people are looking for services or businesses close to them. To take advantage of this, you can optimize your content with local SEO keywords that people might use in voice searches, such as “Which is the best digital marketing agency in Dubai?” or “How can I contact SEO experts in Dubai?” Including these questions in your FAQ page or blog content can help your site rank higher in voice search results.
Local SEO and Mobile Search
Local SEO has become even more critical with the rise of mobile internet access. As more people use their phones to search for local businesses, it’s essential to ensure your business is optimized for these searches. This includes making sure your site is mobile-friendly and that you’re using local keywords in your meta tags, such as meta descriptions and titles.
Boosting Your Local SEO with Local Listings
To further improve your local SEO, consider getting backlinks from local listing sites. These links can boost your visibility and make it easier for local customers to find you. Additionally, factors like having a Google My Business listing, being mentioned in local citations, and encouraging local customers to leave reviews all contribute to better local search rankings. These efforts will help ensure your business is visible to the people who matter most—those in your area.
3. Try to keep your users on your site longer
As an SEO company in Dubai, one of our main goals is to keep users engaged on your site for as long as possible. Why? Because Google loves to provide the best possible results for users. If someone clicks on your website and quickly leaves due to issues like slow-loading pages, lengthy content, or broken images, they’re likely to hit the back button and return to the search results. This can increase your bounce rate, signaling to Google that your site might not be providing the best experience. Hence, this is why we suggest keeping your users engaged on your site, as one of the most important SEO ranking tips in 2024.
Why Does Time on Site Matter?
According to a study by Backlinko, websites that keep users on their pages for an average of 2.5 minutes are more likely to rank higher on Google. This means the longer someone stays on your site, the better your chances are of climbing the search rankings.
So, how can you ensure users stick around? Here are some effective strategies:
- Break Up Your Content with Bullet Points
Use bullet points to make your content easier to read. This helps visitors quickly find the information they’re looking for without getting overwhelmed by long paragraphs. - Include a Table of Contents
If your blog is on the longer side, add a table of contents at the beginning. This allows users to jump directly to the sections they’re most interested in, keeping them engaged. - Enhance Your Content with Visuals
Use interactive images, videos, and infographics to make your content more visually appealing. This not only breaks up text but also helps convey information more effectively. - Support Your Claims with Facts and Data
People love proof. Back up your statements with research data, statistics, and credible sources to build trust and keep readers interested in what you have to say. - Improve Your Site’s Loading Speed
A slow website can be a major turnoff. Optimize your site by reducing the size of large images and fixing any technical issues that might be causing delays. - Ensure Your Site is Mobile-Friendly
With more people browsing on their phones, it’s essential that your site looks great and functions smoothly on mobile devices. This improves the user experience and keeps visitors on your site longer. - Use Internal Links
Link to other relevant pages or blogs within your site. This not only helps with SEO but also encourages users to explore more of your content, keeping them engaged. - Include Clear CTAs (Calls to Action)
Guide your visitors on what to do next with strong CTAs like “Contact Our SEO Experts” or “Boost Your ROI by 10%.” This not only directs them to take action but also keeps them on your site.
Also read: How will a well-defined strategy by a branding agency help your company in Dubai?
4. Get backlinks from relevant site
When it comes to improving your website’s search engine ranking, getting backlinks from relevant sites is essential. But what exactly are backlinks, and why are they so important?
What Are Backlinks?
Backlinks are links from one website to another. They serve as endorsements, signaling to search engines that your content is valuable and credible. The more quality backlinks you have pointing to your site, the better your chances of ranking higher on search engine results pages (SERPs). But not all backlinks are created equal—links from reputable, relevant sites carry much more weight.
Search engines such as Google evaluate the authority and relevance of your site through backlinks. When a high-authority website links to your content, it signals to search engines that your site is credible and deserving of higher visibility. For example, as an SEO company in Dubai, getting a backlink from a well-known digital marketing blog can greatly enhance your site’s authority.
How to Get Backlinks from Relevant Sites
You don’t always need to rely on outreach to gain backlinks. If your content is high-quality and offers valuable insights—such as industry studies filled with facts and statistics—relevant sites in your niche may naturally link to it. For example, if you publish a study on digital marketing trends in Dubai, other marketing blogs might cite your research, giving you that coveted backlink.
According to seo.ai, articles over 3,000 words earn 3.5 times more backlinks than shorter articles. This shows how crucial it is to focus on creating content that not only engages your audience but also attracts links from other sites. Let’s discuss some of the other backlinking strategies we use as an expert SEO company in Dubai:
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Outreach and Social Media for Backlinks
While creating great content is key, outreach still plays a role in building backlinks. According to seo.ai, 23.5% of link builders use Facebook and 17.3% use LinkedIn to find contact information and reach out for backlinks. Connecting with industry professionals on social media can often be more effective than sending cold emails. If your content is valuable and offers unique insights, people are more likely to link to it.
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Broken Link Building: A Smart Strategy
Broken link building is another effective method to gain backlinks. Websites often link to other sites, but those links can break if the linked pages are removed or moved. By finding these broken links and offering your content as a replacement, you provide value to the website owner while earning a backlink for your site.
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Monitoring Mentions for Backlink Opportunities
Sometimes, websites mention your brand or products without linking back to your site. Tools are available to help you find these mentions. If you discover any, you can reach out to the website owner and politely request that they include a link with the mention. This simple step can help you secure additional backlinks.
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Guest Blogging and Infographics
Writing guest blog posts is another powerful way to get backlinks. By contributing a high-quality blog post to a website in your industry, you can include a link back to your site, helping to drive traffic and boost your SEO.
Infographics are also highly shareable and can help you earn backlinks. People love to use infographics in their own content because they are visually appealing and easy to understand. The more your infographic is shared, the more backlinks you’ll gain—especially if those links come from high-authority sites.
5. Use related keywords
So, what’s semantic search? Instead of simply matching keywords, semantic search aims to grasp the meaning behind your search queries. For example, if you search for “best digital marketing tools,” Google’s Hummingbird update tries to understand that you’re looking for information on popular tools in digital marketing, not just the exact phrase you used.
Why is this important? It means that to rank well, you need to go beyond just repeating keywords. Keyword research is still essential, but it’s about finding keywords that resonate with your audience’s needs and questions.
To get these keywords, you can use tools like Google Keyword Planner. This free tool helps you discover related keywords based on your primary keyword. For instance, if you’re targeting terms related to a “digital marketing agency,” Google Keyword Planner can suggest hundreds of related keywords.
Here’s how it works: The tool shows you a list of keywords and gives you an idea of their search volume and competition. Search volume refers to how many people are searching for that keyword, while competition indicates how many other pages are trying to rank for it. Ideally, you want keywords with high search volume but low competition, as these offer the best chances of ranking well. Using related keywords naturally improves SEO by matching user intent. You can use these keywords to write blogs on inspiring topics like “Top AI Tools for Marketing.”
Final Thoughts from the Leading SEO Company in Dubai
Implementing these five SEO ranking tips can significantly boost your online presence and help you achieve better search engine rankings. Focus on high-quality content, related keywords, site optimization, and audience search intent to achieve SEO success.
For businesses seeking expert guidance, partnering with a top SEO company in Dubai can make all the difference. At Azinova Technologies, we bring over 17 years of experience to the table, having successfully assisted numerous businesses in Dubai with their SEO strategies. As an SEO agency in Dubai, we help you attract more customers and boost your search engine rankings.
If you’re looking for an expert SEO agency in Dubai to take your digital presence to the next level, get in touch with Azinova Technologies today. Let us help you unlock your business’s potential and achieve outstanding results.
